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JTBD Four Forces: The reasons behind hiring and firing

In my latest post, I discussed how to build products people love using Jobs-to-be-Done, a theory that provides a framework to help uncover your customers' needs.

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How to build products people love using Jobs-to-be-Done

As product people, we're used to being bombarded with feature requests from different stakeholders like the sales team, partners, other teams within the organisation, or even our customers and users.

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