JTBD Four Forces: The reasons behind hiring and firing

In my latest post, I discussed how to build products people love using Jobs-to-be-Done, a theory that provides a framework to help uncover your customers' needs. The Jobs-to-be-done theory focuses on understanding why customers use products or services to change a particular life situation, and it's a very useful framework when doing discovery in the product development process.

How to build products people love using Jobs-to-be-Done

As product people, we're used to being bombarded with feature requests from different stakeholders like the sales team, partners, other teams within the organisation, or even our customers and users. Often, the request will be to add a feature similar to a competitor's or a new idea that designers and engineers can implement straight away. Other times, when there is a bit more thinking done beforehand, the requests can even ...

How to build strong stakeholder relationships as a product manager

As a product person, I know there’s always an infinite number of requests and problems that my teams could be working on. These can come from users, or different stakeholders within the business and they’re usually mostly linked to something they want to unlock or move forward relating to their goals. But that doesn’t necessarily mean that we should action them, or that we will entertain them at all. We ...

Let’s talk about the M and V in MVP

It’s a term that you can’t seem to get away from in product development since Frank Robinson introduced the methodology in 2001, and then Eric Ries popularised its meaning in 2009 as part of his larger thinking around Lean Startups.

An intro to theme-based product roadmaps

Over the course of your career you will have probably heard questions like “When will feature X be available?” or “What’s our plan to solve Y?”. You may have also spent hours in status meetings or steering committees reviewing feature specs. And justifying what your team is working on now, and what they were going to focus on in the upcoming months. You’ve probably tried some ways of having people ...

What is the importance of a steering meeting and why do you need one?

In my experience of leading agency delivery teams, I have regularly been invited into meetings to meet senior client stakeholders as a one-off, or intro, but noticed this engagement is rarely followed up with a more regular meeting. These people are often the most important decision makers in the project, and only get to understand second hand information or review deliverables at the end, when it’s too late to provide ...