What is the importance of a steering meeting and why do you need one?

In my experience of leading agency delivery teams, I have regularly been invited into meetings to meet senior client stakeholders as a one-off, or intro, but noticed this engagement is rarely followed up with a more regular meeting. These people are often the most important decision makers in the project, and only get to understand second hand information or review deliverables at the end, when it’s too late to provide ...